Sunrise Efficient Marketing Limited IPO Detail
Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.
The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.
In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.
Competitive Strengths:
- Large & Diverse Product Portfolio.
- Established relationships with institutional customers.
- Quality Assurance and Control.
- Experienced Promoter and skilled workforce.
Company Promoters
Lejas DesaiExpected Gray Market Premium(GMP):
| GMP | Kostak | Subject |
|---|---|---|
| - | - | - |
IPO Details
| IPO Opening Date | Mar 30, 2022 |
| IPO Closing Date | Apr 05, 2022 |
| Issue Type | Fixed Price Issue IPO |
| Face Value | ₹10 per equity share |
| IPO Price | ₹121 per equity share |
| Market Lot | 1000 Shares |
| Min Order Quantity | 1000 Shares |
| Listing At | BSE SME |
| Issue Size | ₹16.70 Cr |
| Fresh Issue | ₹16.70 Cr |
| Offer for Sale | - |
| Retail Portion | 50% |
IPO Subscription (Bidding Detail)
| AS On | QIB | SHNI | BHNI | NII | RII | TOTAL |
|---|---|---|---|---|---|---|
| Day 1 | - | - | 1.13x | 0.49x | 0.81x | |
| Day 2 | - | - | 1.18x | 0.55x | 0.86x | |
| Day 3 | - | - | 1.18x | 0.57x | 0.87x | |
| Day 4 | - | - | 1.22x | 0.74x | 0.98x | |
| Day 5 | - | - | 1.78x | 1.13x | 1.46x |
IPO Tentative Timetable
The Sunrise Efficient Marketing Limited IPO open date is Mar 30, 2022, and the close date is Apr 05, 2022. The issue may list on TBA.
| IPO Open Date | Mar 30, 2022 |
| IPO Close Date | Apr 05, 2022 |
| Basis of Allotment Date | TBA |
| Initiation of Refunds | TBA |
| Credit of Shares to Demat Account | TBA |
| IPO Listing Date | TBA |
IPO Lot Size
The Sunrise Efficient Marketing Limited IPO market lot size is 1000 shares. A retail-individual investor can apply for up to 1 lots (1000 shares or ₹121000).
| Application | Lots | Shares | Amount (Cut-off) |
|---|---|---|---|
| Minimum | 1 | 1000 | ₹121000 |
| Maximum | 1 | 1000 | ₹121000 |
IPO Promoter Holding
| Pre Issue Share Holding | 99.99% |
| Post Issue Share Holding |
Company Financials:
For the year/period ended (₹ in Lakhs)
| Financial Year | Total Assets | Total Revenue | Profit After Tax |
|---|---|---|---|
| 30-Sep-21 | 2,279.36 | 3,006.79 | 312.36 |
| 31-Mar-21 | 1,651.16 | 2,618.52 | 18.37 |
Objects of the Issue:
The net proceeds of the Offer are proposed to be utilized in the following manner:
- Meeting incremental working capital requirements.
- General corporate purposes.
- Issue-related expenses.
Sunrise Efficient Marketing Limited IPO Registrar:
KFin Technologies Limited
Sunrise Efficient Marketing Limited IPO Lead Manager(s):
Fedex Securities Limited
Company Contact Information:
Sunrise Efficient Marketing Limited
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, 394221
