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Senco Gold Limited IPO Detail

Senco Gold Limited IPO Detail

Incorporated in 1994, Senco Gold Limited is a pan-India jewelry retailer. The products are sold under its brand name "Senco Gold & Diamonds".

Senco Gold primarily sells gold and diamond jewelry along with jewelry made of silver, platinum, precious and semi-precious stones, and other metals. The company also offers costume jewelry, gold, and silver coins, and utensils made of silver.

With a catalog of more than 108,000 designs for gold jewelry and more than 46,000 designs for diamond jewelry, the company offers a variety of designs of handcrafted jewelry, most of which are designed and manufactured in-house in collaboration with over 170 skilled local craftsmen in Kolkata and across the country. As on March 31, 2023, the company has a team of 20 designers. The company also manufactures machine-made lightweight jewelry in gold and diamonds and source jewelry from third-party vendors.

Through its Everlite (lightweight jewelry), Gossip (silver and fashion jewelry) brands, and Aham collection (jewelry for men) jewelry collections the company aims to cater to the younger generation and the 'upwardly mobile' of India by building brands focused on jewelry of smaller average ticket size. The company's D'Signia Showrooms and Vivaha collection aim to cater to customers seeking heavier or premium designer jewelry or a more premium jewelry retail shopping experience.

Their standard showrooms have an Average Ticket Size of ~₹ 48,000.00, D'Signia Showrooms have an Average Ticket Size of ~₹ 51,000.00 and Everlite Showrooms have an Average Ticket Size of ~₹ 29,000.00, each for the Fiscal 2023.

The company has over 136 showrooms which have a total area of approximately 409,882 sq. ft. It includes 70 company-operated showrooms and 61 franchisee showrooms spread across 99 cities and towns over 13 states across India.

Company Promoters

Mr. Suvankar Sen, Jai Hanuman Shri Siddhivinayak Trust, and Om Gaan Ganpataye Bajrangbali Trust are the company promoters.

IPO Details

IPO Opening DateJul 04, 2023
IPO Closing DateJul 06, 2023
Issue TypeBook Built Issue IPO
Face Value₹10 per equity share
IPO Price ₹301 - 317 per equity share
Market Lot47 Shares
Min Order Quantity47 Shares
Listing AtBSE, NSE
Issue Size₹405.00 Cr
Fresh Issue[.] shares (aggregating up to ₹270.00 Cr)
Offer for Sale[.] shares of ₹10 (aggregating up to ₹135.00 Cr)
Retail Portion 35%

IPO Subscription (Bidding Detail)

Day 1 0.00x 0.00x 0.00x - 0.00x
Day 2 0.00x 0.66x 1.19x - 0.74x
Day 3 0.28x 3.79x 3.92x - 2.85x
Day 4 190.56x 68.44x 16.28x - 77.25x

IPO Tentative Timetable

The Senco Gold Limited IPO open date is Jul 04, 2023, and the close date is Jul 06, 2023. The issue may list on Jul 14, 2023.

IPO Open DateJul 04, 2023
IPO Close DateJul 06, 2023
Basis of Allotment DateJul 11, 2023
Initiation of RefundsJul 12, 2023
Credit of Shares to Demat AccountJul 13, 2023
IPO Listing DateJul 14, 2023

IPO Lot Size

The Senco Gold Limited IPO market lot size is 47 shares. A retail-individual investor can apply for up to 13 lots (611 shares or ₹193687).

ApplicationLotsSharesAmount (Cut-off)

IPO Promoter Holding

Pre Issue Share Holding76.92%
Post Issue Share Holding68.48%

Company Financials:

For the year/period ended (₹ in Crore)

Financial Year Total Assets Total Revenue Profit After Tax
31-Mar-21 1559.30 2674.92 61.48
31-Mar-22 2100.19 3547.41 129.10
31-Mar-23 2905.32 4108.54 158.48

Objects of the Issue:

The company intends to utilize the net proceeds from the issue towards the funding of the following objects:

  1. Funding working capital requirements of the company, and
  2. General corporate purposes.

Senco Gold Limited IPO Registrar:

KFin Technologies Limited

Senco Gold Limited IPO Lead Manager(s):

Iifl Securities Ltd Ambit Private Limited Sbi Capital Markets Limited

Company Contact Information:

Senco Gold Limited

Diamond Prestige, 41A, A.J.C. Bose Road, 10th floor, Unit no. 1001