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R K SWAMY Limited IPO Detail

R K SWAMY Limited IPO Detail

Founded in 1973, R K Swamy Limited is engaged in the business of integrated marketing communications, customer data analysis, full-service market research and syndicated studies.

R K Swamy is a data-driven, integrated marketing services provider that leverages digital initiatives extensively across all areas of its business.

In FY2023, the company published more than 818 creative campaigns on behalf of its clients across various media. It also processed more than 97.69 terabytes of data and conducted over 2.37 million consumer interviews in the form of quantitative, qualitative and telephone surveys.

The company's numerous clients include Aditya Birla Sun Life AMC Limited, Cera Sanitaryware Limited, Dr. Reddy's Laboratories Limited, E.I.D. - Parry (India) Limited, Fujitsu General (India) Private Limited, Gemini Edibles and Fats India Limited, Havells India Limited, Hawkins Cookers Limited, Himalaya Wellness Company, Hindustan Petroleum Corporation Limited, ICICI Prudential Life Insurance Company Limited, IFB Industries Limited, Mahindra and Mahindra Limited, Oil and Natural Gas Corporation Limited, Royal Enfield (a unit of Eicher Motors), Shriram Finance Limited, Tata Play Limited, Ultratech Cement Limited, and Union Bank of India.

The company employs 2,391 people across 12 offices and 12 field offices in 12 cities in three business segments.

Company Promoters

The promoters of the company are Srinivasan K Swamy (Sundar Swamy) and Narasimhan Krishnaswamy (Shekar Swamy).

IPO Details

IPO Opening DateMar 04, 2024
IPO Closing DateMar 06, 2024
Issue TypeBook Built Issue IPO
Face Value₹5 per equity share
IPO Price ₹270 - 288 per equity share
Market Lot50 Shares
Min Order Quantity50 Shares
Listing AtBSE, NSE
Issue Size₹423.56 Cr
Fresh Issue₹173.00 Cr
Offer for Sale₹250.56 Cr
Retail Portion 10%

IPO Subscription (Bidding Detail)

AS On QIB SHNI BHNI NII RII TOTAL
Day 1 0.01x 4.20x 2.39x 2.99x 8.12x 2.24x
Day 2 0.37x 11.88x 8.69x 9.76x 18.60x 6.08x
Day 3 20.58x 31.27x 35.73x 34.24x 33.31x 25.78x

IPO Tentative Timetable

The R K SWAMY Limited IPO open date is Mar 04, 2024, and the close date is Mar 06, 2024. The issue may list on Mar 12, 2024.

IPO Open DateMar 04, 2024
IPO Close DateMar 06, 2024
Basis of Allotment DateMar 07, 2024
Initiation of RefundsMar 11, 2024
Credit of Shares to Demat AccountMar 11, 2024
IPO Listing DateMar 12, 2024

IPO Lot Size

The R K SWAMY Limited IPO market lot size is 50 shares. A retail-individual investor can apply for up to 13 lots (650 shares or ₹187200).

ApplicationLotsSharesAmount (Cut-off)
Minimum150₹14400
Maximum13650₹187200

IPO Promoter Holding

Pre Issue Share Holding83.03%
Post Issue Share Holding

Company Financials:

For the year/period ended (₹ in Crore)

Financial Year Total Assets Total Revenue Profit After Tax
31-Mar-22 406.44 244.97 19.26
31-Mar-23 313.65 299.91 31.26

Objects of the Issue:

The net proceeds of the Fresh Issue, i.e., gross proceeds of the Fresh Issue less the Company's share of the Offer related expenses ("Net Proceeds") are proposed to be utilized in the following manner:

  1. Funding working capital requirements of our Company;
  2. Funding capital expenditure to be incurred by the Company for setting up a digital video content production studio ("DVCP Studio");
  3. Funding investment in IT infrastructure development of the company, and the Material Subsidiaries, Hansa Research and Hansa Customer Equity;
  4. Funding setting up of new customer experience centres ("CEC") and computer aided telephonic interview centres ("CATI") of the company; and
  5. General corporate purposes.

R K SWAMY Limited IPO Registrar:

KFin Technologies Limited

R K SWAMY Limited IPO Lead Manager(s):

SBI Capital Markets Limited Iifl Securities Ltd Motilal Oswal Investment Advisors Limited

Company Contact Information:

R K SWAMY Limited

No. 19, Wheatcrofts Road, Nungambakkam

Chennai

Chennai