Party Cruisers Limited IPO Detail

Incorporated in 1994, Party Cruisers Limited is specialized in wedding management and event management activities. The company offers a range of event activities from pre-wedding to during wedding and post-wedding activities such as in-house designing, destination wedding decor, etc.

From the initial conception (i.e. pre-event publicity, venue search, booking, transportation) to turnkey production (on-site management, staffing, entertainment, set-up, and designing) and post-event facilities (final material distribution, post-event report, attendance assessment) everything is managed by Party Cruisers to provide an AESTHETIC ambiance and luxury wedding experience to customers. It has two registered brands naming "Vivaah" and "Vows-Away and Beyond" to offer professional wedding services whereas event management facilities are provided under its own-brand "Event Factory" and through franchisee. It also has a brand "Live Space" that specializes in the venue and set construction, designing as well as consulting facilities for weddings.

The company generates 75% of the revenues from wedding management activities and the rest is contributed by event management activities.

Competitive strengths

• Established brand name and strong franchisee model.
• Well-established relationship with suppliers.
• Strong in-house designing capabilities.
• Range of services including wedding and event management.
• Diversified revenue base.
• Experienced team of promoters.