Net Avenue Technologies Limited IPO Detail

Incorporated in 1998, Net Avenue Technologies Limited, previously known as Net Avenue Inc. is engaged in online digital direct-to-consumer business for Indian Ethnic wear and accessories.

Net Avenue Technologies started out as a gifting portal - chennaibazaar.com, one of the first Indian gifting portals, offering gifting solutions to Indians living abroad. The company subsequently diversified its offerings and launched cbazaar.com and ethnovog.com providing Indian ethnic clothes and jewellery.

• Cbazaar is a global Indian Ethnic Fashion brand specializing in Direct-to-Consumer Online Retail. Its primary markets include the United States, the UK, and Canada.
• Ethnovog is an online apparel store offering size-inclusive and budget-friendly fashion choices for women, teens, and kids.

Net Avenue Technologies primarily caters to South Asian countries. Other than that the company's clientele includes customers from countries like the United States, United Kingdom, Australia, and Canada. The company's distributing partners include Myntra, Nykaa, Ajio, and so on.

The company's product portfolio includes Lehenga Choli, Salwar Kameez, Gowns, Kurtas, Sherwani, Kurta Sets, Kids wear, and Accessories. In 2008 the company launched its own luxury brand - RaiR, a high-end designer Indian clothing.

Net Avenue Technologies' Cbazaar.com was rated as one of the best online shops in the United States in 2020 and one of the fastest-growing brands in the United States in 2022.