Motisons Jewellers Limited IPO Detail

Incorporated in October 1997, Motisons Jewellers Limited is engaged in the business of selling jewelry made of gold, diamonds, and Kundan, as well as other jewelry products such as pearl, silver, platinum, and other metals.

The company offers a wide range of products, including traditional, contemporary, and combination designs across various jewelry lines. These products cater to special occasions like weddings and festivals and daily wear jewelry for all ages and genders and across different price ranges.

Motisons Jewellers' flagship store 'Motisons Tower' is located in Jaipur, Rajasthan, spanning 16,002.06 Sq Ft and has 3 floors with a dedicated floor space for silver, gold, and diamond jewelry respectively. The most recent outlet, opened in the year 2021, is situated in the affluent neighborhood in the southwestern part of Jaipur, Rajasthan at Vaishali Nagar.

Competitive Strengths:-

• The company's showrooms are strategically located and the product portfolio is diversified across price points and categories.
  • The company has an established heritage and legacy spanning over two decades with efficient systems and procedures to mitigate risk.