MapmyIndia (C.E. Info systems limited) IPO Detail

MapmyIndia is a leading provider of advanced digital maps, geospatial software, and location-based IoT technologies in India. The company is a data and technology products and platforms company, offering proprietary digital maps as a service (MaaS), software as a service (SaaS), and platform as a service (PaaS). The company provides products, platforms, application programming interfaces (APIs), and solutions across a range of digital map data, software, and IoT for the Indian market under the (MapmyIndia) brand, and for the international market under the (Mappls) brand.

The digital maps offered by the company cover 6.29 Mn Km of roads in India, representing 98.50% of India's road network. The company's digital map data provides location, navigation, analytics, and other information for 7,933 towns, 6,37,472 villages, 17.79 Mn places across many categories such as restaurants, retail shops, malls, ATMs, hotels, police stations, electric vehicle charging stations, etc., and 14.51 Mn house or building addresses. The company's 'RealView' maps provide actual roadside and on-ground views based on over 400 Mn geo-referenced photos, videos, and 360-degree panoramas across India.

The company serves the BFSI, telecom, FMCG, industrials, logistics, and transportation sectors. MapymyIndia has also entered into various memorandums of understanding with key government organizations such as the Indian Space Research Organisation (ISRO), NITI Aayog, National eGovernance Division, Ministry of Electronics and Information Technology, and Government of India. Some of the company's customers include PhonePe, Flipkart, Yulu, HDFC Bank, Airtel, and Hyundai. The subscription fee, royalty, and annuity payments together contributed over 90% of the company's revenue for Fiscal 2021.

Competitive Strengths:

• Pioneers of digital mapping in India having an early mover advantage
• Leading the B2B and B2B2C market for digital maps and location intelligence in India
• Proprietary technology and network effect resulting in competitive edge
• Independent, global geospatial products and platforms company with strong data governance
• Prestigious customers across sectors with strong relationships
• Consistent profitable financial track record