Honasa Consumer Limited (Mamaearth) IPO Detail
Incorporated in 2016, Honasa Consumer Limited (HCL) provides beauty and personal care products through its digital platform.
Honasa Consumer was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.
As of June 30, 2023, the company's product portfolio includes baby care, face care, body care, hair care, color cosmetics, and fragrances.
The core strength of the company lies in
- Building Innovative products.
- The company has multiple distribution channels to cater to customers' needs online and offline.
Company Promoters
Varun Alagh and Ghazal AlaghIPO Details
| IPO Opening Date | Oct 31, 2023 |
| IPO Closing Date | Nov 02, 2023 |
| Issue Type | Book Built Issue IPO |
| Face Value | ₹10 per equity share |
| IPO Price | ₹308 - 324 per equity share |
| Market Lot | 46 Shares |
| Min Order Quantity | 46 Shares |
| Listing At | BSE, NSE |
| Issue Size | |
| Fresh Issue | ₹365.00 Cr |
| Offer for Sale | 41,248,162 shares of ₹10 |
| Employee Discount | ₹Rs 30 per share |
| Retail Portion | 10% |
IPO Subscription (Bidding Detail)
| AS On | QIB | SHNI | BHNI | NII | RII | TOTAL |
|---|---|---|---|---|---|---|
| Day 1 | 0.10x | - | - | 0.02x | 0.34x | 0.13x |
| Day 2 | 1.02x | - | - | 0.09x | 0.62x | 0.70x |
| Day 3 | 11.50x | - | - | 4.02x | 1.35x | 7.61x |
IPO Tentative Timetable
The Honasa Consumer Limited (Mamaearth) IPO open date is Oct 31, 2023, and the close date is Nov 02, 2023. The issue may list on Nov 07, 2023.
| IPO Open Date | Oct 31, 2023 |
| IPO Close Date | Nov 02, 2023 |
| Basis of Allotment Date | Nov 04, 2023 |
| Initiation of Refunds | Nov 06, 2023 |
| Credit of Shares to Demat Account | Nov 06, 2023 |
| IPO Listing Date | Nov 07, 2023 |
IPO Lot Size
The Honasa Consumer Limited (Mamaearth) IPO market lot size is 46 shares. A retail-individual investor can apply for up to 13 lots (598 shares or ₹193752).
| Application | Lots | Shares | Amount (Cut-off) |
|---|---|---|---|
| Minimum | 1 | 46 | ₹14904 |
| Maximum | 13 | 598 | ₹193752 |
IPO Promoter Holding
| Pre Issue Share Holding | 37.41% |
| Post Issue Share Holding |
Company Financials:
For the year/period ended (₹ in Cr.)
| Financial Year | Total Assets | Total Revenue | Profit After Tax |
|---|---|---|---|
| 31-Mar-20 | 181.01 | 114.17 | -428.05 |
| 31-Mar-21 | 302.64 | 472.10 | -1332.21 |
| 31-Mar-23 | 1035.01 | 964.35 | 14.55 |
Objects of the Issue:
The company proposes to utilize the Net Proceeds towards funding the following objects:
1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands;
2. Capital expenditure to be incurred by the Company for setting up new EBOs;
3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and
4. General corporate purposes and unidentified inorganic acquisition.
Honasa Consumer Limited (Mamaearth) IPO Registrar:
KFin Technologies Limited
Honasa Consumer Limited (Mamaearth) IPO Lead Manager(s):
Kotak Mahindra Capital Company Limited Citigroup Global Markets India Private Limited Jm Financial Limited J.P. Morgan India Private Limited
Company Contact Information:
Honasa Consumer Limited (Mamaearth)
Unit No. 404, 4th Floor, City Centre,
Plot No. 05, Sector - 12,
Dwarka – South West Delhi,-110 075
