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Honasa Consumer Limited (Mamaearth) IPO Detail

Honasa Consumer Limited (Mamaearth) IPO Detail

Incorporated in 2016, Honasa Consumer Limited (HCL) provides beauty and personal care products through its digital platform.

Honasa Consumer was founded on the values of Honesty, Natural ingredients, and Safe care and currently serves over 500 cities in India. The company has grown several consumer brands internally including Mamaearth, The Derma Co., Aqualogica, Dr. Sheth's, and Ayuga. It has recently acquired shares in BBLUNT and the content platform Momspresso. With the support of Sequoia Capital India, Sofina SA, Fireside Ventures, and Stellaris Venture Partners, HCL is positioned to become a $1 billion company.

As of June 30, 2023, the company's product portfolio includes baby care, face care, body care, hair care, color cosmetics, and fragrances.

The core strength of the company lies in

  1. Building Innovative products.
  2. The company has multiple distribution channels to cater to customers' needs online and offline.

Company Promoters

Varun Alagh and Ghazal Alagh

IPO Details

IPO Opening DateOct 31, 2023
IPO Closing DateNov 02, 2023
Issue TypeBook Built Issue IPO
Face Value₹10 per equity share
IPO Price ₹308 - 324 per equity share
Market Lot46 Shares
Min Order Quantity46 Shares
Listing AtBSE, NSE
Issue Size
Fresh Issue₹365.00 Cr
Offer for Sale41,248,162 shares of ₹10
Employee Discount₹Rs 30 per share
Retail Portion 10%

IPO Subscription (Bidding Detail)

Day 1 0.10x 0.02x 0.34x 2.06x - 0.13x
Day 2 1.02x 0.09x 0.62x 3.22x - 0.70x
Day 3 11.50x 4.02x 1.35x - 7.61x

IPO Tentative Timetable

The Honasa Consumer Limited (Mamaearth) IPO open date is Oct 31, 2023, and the close date is Nov 02, 2023. The issue may list on Nov 07, 2023.

IPO Open DateOct 31, 2023
IPO Close DateNov 02, 2023
Basis of Allotment DateNov 04, 2023
Initiation of RefundsNov 06, 2023
Credit of Shares to Demat AccountNov 06, 2023
IPO Listing DateNov 07, 2023

IPO Lot Size

The Honasa Consumer Limited (Mamaearth) IPO market lot size is 46 shares. A retail-individual investor can apply for up to 13 lots (598 shares or ₹193752).

ApplicationLotsSharesAmount (Cut-off)

IPO Promoter Holding

Pre Issue Share Holding37.41%
Post Issue Share Holding

Company Financials:

For the year/period ended (₹ in Cr.)

Financial Year Total Assets Total Revenue Profit After Tax
31-Mar-20 181.01 114.17 -428.05
31-Mar-21 302.64 472.10 -1332.21
31-Mar-23 1035.01 964.35 14.55

Objects of the Issue:

The company proposes to utilize the Net Proceeds towards funding the following objects:

1. Advertisement expenses towards enhancing the awareness and visibility of the company's brands;

2. Capital expenditure to be incurred by the Company for setting up new EBOs;

3. Investment in the company's Subsidiary, Bhabani Blunt Hairdressing Private Limited ("BBlunt") for setting up new salons; and

4. General corporate purposes and unidentified inorganic acquisition.

Honasa Consumer Limited (Mamaearth) IPO Registrar:

KFin Technologies Limited

Honasa Consumer Limited (Mamaearth) IPO Lead Manager(s):

Kotak Mahindra Capital Company Limited Citigroup Global Markets India Private Limited Jm Financial Limited J.P. Morgan India Private Limited

Company Contact Information:

Honasa Consumer Limited (Mamaearth)

Unit No. 404, 4th Floor, City Centre,

Plot No. 05, Sector - 12,

Dwarka – South West Delhi,-110 075