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Go Fashion (India) Limited IPO Detail

Go Fashion (India) Limited
 IPO Detail

Incorporated in 2010, Go Fashion (India) Limited is one of the largest women's bottom-wear brands in India. The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'. The company offers one of the widest portfolios of bottom-wear products among women's apparel retailers in terms of colors and styles. As of May 31, 2021, Go Colors sold bottom-wear in over 50 styles in more than 120 colors.

As of May 31, 2021, the company has 450 exclusive brand outlets (EBOs) that are spread across 23 states and union territories in India. The company's distribution channels include large format stores (LFSs) including Reliance Retail Limited, Central, Unlimited, Globus Stores Private Limited, and Spencer's Retail among others. The company's LFSs have grown from 925 LFSs in 2019 to 1,332 LFSs in May 2021. The company also sells its products through its website, online marketplaces, and multi-brand outlets (MBOs).

Competitive strengths:

  • One of the largest women's bottom-wear brands in India
  • Wide, well-diversified, product portfolio and first-mover advantage
  • Multi-channel retail presence across India
  • Strong unit economics with an efficient operating model
  • Extensive procurement base and automated procurement & supply chain
  • In-house expertise in developing and designing products
  • Strong financial performance record

Company Promoters

Prakash Kumar Saraogi, Gautam Saraogi, Rahul Saraogi, Pks Family Trust And Vks Family Trust

IPO Details

IPO Opening DateNov 17, 2021
IPO Closing DateNov 22, 2021
Issue TypeBook Built Issue IPO
Face Value₹10 per equity share
IPO Price ₹655 - 690 per equity share
Market Lot21 Shares
Min Order Quantity21 Shares
Listing AtBSE, NSE
Issue Size₹1,013.61 Cr
Fresh Issue₹125.00 Cr
Offer for Sale12,878,389 Eq Shares
Retail Portion 10%

IPO Subscription (Bidding Detail)

Day 1 0.25x 0.44x 12.14x - 2.46x
Day 2 3.24x 2.30x 24.64x - 6.87x
Day 3 100.73x 262.08x 49.70x - 135.46x

IPO Tentative Timetable

The Go Fashion (India) Limited IPO open date is Nov 17, 2021, and the close date is Nov 22, 2021. The issue may list on Nov 30, 2021.

IPO Open DateNov 17, 2021
IPO Close DateNov 22, 2021
Basis of Allotment DateNov 25, 2021
Initiation of RefundsNov 26, 2021
Credit of Shares to Demat AccountNov 29, 2021
IPO Listing DateNov 30, 2021

IPO Lot Size

The Go Fashion (India) Limited IPO market lot size is 21 shares. A retail-individual investor can apply for up to 13 lots (273 shares or ₹188370).

ApplicationLotsSharesAmount (Cut-off)

IPO Promoter Holding

Pre Issue Share Holding57.47%
Post Issue Share Holding

Company Financials:

For the year/period ended (₹ in Crs)

Financial Year Total Assets Total Revenue Profit After Tax
31-Mar-21 548 282 -3.54
31-Mar-20 519 397 52.63
31-Mar-19 404 291 30.94

Objects of the Issue:

  • Funding roll out of 120 new EBOs (Exclusive Brand Outlets);
  • Funding working capital requirements; and
  • General corporate purposes