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Electronics Mart India Limited IPO Detail

Electronics Mart India Limited IPO Detail
Incorporated in 1980, Electronics Mart India Limited is the 4th largest consumer durable and electronics retailer in India. The company offers a diversified range of products with a focus on large appliances (air conditioners, televisions, washing machines and refrigerators), mobiles and small appliances, IT and others. The company's offering includes more than 6,000 SKUs (stock keeping units) across product categories from more than 70 consumer durable and electronic brands.

Electronics Mart India Limited business models:

1. Ownership Model: The company owns the underlying property including the land and building.

2. Lease Rental Model : The company has enter into a long-term lease arrangement with the property owner(s). As of August 15, 2021, out of the total 99 stores company operates, eight stores are owned, 85 stores are under the long-term lease rental model and six stores are partly owned and partly leased.

The company operates its business activities across three channels retail, wholesale and e-commerce.

Retail : As of August 15, 2021, out of 99 stores, 88 stores are Multi Brand Outlets ("MBOs") and 11 stores are Exclusive Brand Outlets ("EBOs"). The revenue from the retail channel was Rs 29,312.84 million, Rs 28,991.35 million and Rs 25,801.72 million for Financial Year 2021, 2020 and 2019, respectively.

Wholesale: The company is also engaged in the wholesale business of consumer durables, where the company supplies products to single-shop retailers in Andhra Pradesh and Telangana regions. The revenue from the wholesale channel was Rs. 530.53 million, Rs. 505.22 million and Rs. 465.81 million for Financial Year 2021, 2020 and 2019, respectively.

E-Commerce : The e-commerce website currently functions as a catalogue for the products that company retail at stores. The revenue from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million and Rs. 212.75 million for Financial Year 2021, 2020 and 2019, respectively.

Company Promoters

Pavan Kumar Bajaj and Karan Bajaj

IPO Details

IPO Opening DateOct 04, 2022
IPO Closing DateOct 07, 2022
Issue TypeBook Built Issue IPO
Face Value₹10 per equity share
IPO Price ₹56 - 59 per equity share
Market Lot254 Shares
Min Order Quantity254 Shares
Listing AtBSE, NSE
Issue Size₹500.00 Cr
Fresh Issue-
Offer for Sale-
Retail Portion 35%

IPO Subscription (Bidding Detail)

Day 1 1.67x 1.04x 1.98x - 1.69x
Day 2 4.01x 11.74x 7.81x - 7.57x
Day 3 169.54x 63.59x 19.72x - 71.92x

IPO Tentative Timetable

The Electronics Mart India Limited IPO open date is Oct 04, 2022, and the close date is Oct 07, 2022. The issue may list on Oct 17, 2022.

IPO Open DateOct 04, 2022
IPO Close DateOct 07, 2022
Basis of Allotment DateOct 12, 2022
Initiation of RefundsOct 13, 2022
Credit of Shares to Demat AccountOct 14, 2022
IPO Listing DateOct 17, 2022

IPO Lot Size

The Electronics Mart India Limited IPO market lot size is 254 shares. A retail-individual investor can apply for up to 13 lots (3302 shares or ₹194818).

ApplicationLotsSharesAmount (Cut-off)

IPO Promoter Holding

Pre Issue Share Holding99.99%
Post Issue Share Holding77.97%

Company Financials:

For the year/period ended (₹ in Cr.)

Financial Year Total Assets Total Revenue Profit After Tax
31-Mar-19 1109.15 2826.1 77.1
31-Mar-20 1347.6 3179.02 81.61
31-Mar-21 1523.53 3207.37 58.62

Objects of the Issue:

The Net Proceeds from the Issue are proposed to be utilized by the Company for the following objects:

1. Funding of capital expenditure for expansion and opening of stores and warehouses.

2. Funding incremental working capital requirements.

3. Repayment / prepayment, in full or part, of all or certain borrowings availed by the Company.

4. General Corporate Purposes.

Electronics Mart India Limited IPO Registrar:

KFin Technologies Limited

Electronics Mart India Limited IPO Lead Manager(s):

Anand Rathi Securities Limited IIFL Securities Ltd JM Financial Consultants Private Limited

Company Contact Information:

Electronics Mart India Limited

D. No: 6-1-91, Shop No. 10,

Ground Floor, Next to Telephone Bhavan, Secretaria

Saifabad, Hyderabad – 500 004