Electronics Mart India Limited IPO Detail

Electronics Mart India Limited business models:

1. Ownership Model: The company owns the underlying property including the land and building.

2. Lease Rental Model : The company has enter into a long-term lease arrangement with the property owner(s). As of August 15, 2021, out of the total 99 stores company operates, eight stores are owned, 85 stores are under the long-term lease rental model and six stores are partly owned and partly leased.

The company operates its business activities across three channels retail, wholesale and e-commerce.

Retail : As of August 15, 2021, out of 99 stores, 88 stores are Multi Brand Outlets ("MBOs") and 11 stores are Exclusive Brand Outlets ("EBOs"). The revenue from the retail channel was Rs 29,312.84 million, Rs 28,991.35 million and Rs 25,801.72 million for Financial Year 2021, 2020 and 2019, respectively.

Wholesale: The company is also engaged in the wholesale business of consumer durables, where the company supplies products to single-shop retailers in Andhra Pradesh and Telangana regions. The revenue from the wholesale channel was Rs. 530.53 million, Rs. 505.22 million and Rs. 465.81 million for Financial Year 2021, 2020 and 2019, respectively.

E-Commerce : The e-commerce website currently functions as a catalogue for the products that company retail at stores. The revenue from the e-commerce channel was Rs. 444.57 million, Rs. 280.11 million and Rs. 212.75 million for Financial Year 2021, 2020 and 2019, respectively.